About Me
Hands-on SEO consultant with deep expertise across agency, in-house, and entrepreneurial environments.
I'm not your typical SEO consultant who just delivers reports and recommendations. I've been in the trenches—managing my own affiliate sites, running an agency, working in-house, and serving as both strategist and account manager for diverse clients.
This hands-on experience gives me a thorough understanding of the role SEO can and should play in a business. I understand the concerns and priorities of business owners because I've been one. I know what it takes to consistently implement effective campaigns that smoothly integrate into existing marketing mixes without disrupting operations.
Whether I'm working as a contractor, in-house SEO, or agency partner, my focus remains the same: sustainable, measurable growth through strategic SEO that aligns with your business goals.
What Sets Me Apart
Hands-On Implementation
I don't just create strategies—I execute them. From technical audits to content creation, link building to reporting, I'm involved in every stage of the process. This ensures campaigns are implemented correctly and deliver results.
Business-First Thinking
Having owned and managed my own sites and agency, I understand ROI, budgets, and business priorities. SEO isn't about rankings—it's about revenue, conversions, and sustainable growth. I align every recommendation with your business objectives.
Seamless Integration
I know how to work within existing marketing teams and tech stacks. Whether you have a full marketing department or a lean team, I integrate smoothly—collaborating with developers, content teams, and stakeholders to execute campaigns efficiently.
Diverse Experience
Agency, in-house, contractor, entrepreneur—I've worn every hat. This breadth of experience means I understand different perspectives: the urgency of in-house teams, the scale challenges of agencies, and the resource constraints of smaller businesses.
Career Journey
13 years of SEO experience across content, agency, entrepreneurship, and consulting
Content Writer
Started my journey in digital marketing as a content writer, learning the fundamentals of SEO-optimised writing, keyword research, and how content drives organic visibility.
Agency SEO Specialist
Joined a digital marketing agency, managing SEO campaigns for clients across industries. Learned technical SEO, link building, local SEO, and client account management at scale.
Agency Owner
Founded and grew my own SEO agency, managing a team and delivering results for clients across e-commerce, SaaS, and local businesses. Built systems, processes, and client relationships.
Successfully sold the agency in 2020.
Affiliate Site Owner
Built, managed, and monetized my own affiliate websites. This hands-on experience deepened my understanding of SEO ROI, content strategy, conversion optimisation, and the realities of running profitable online businesses.
SEO Consultant & Contractor
Working as an independent SEO consultant, combining contracting roles, in-house positions, and agency partnerships. Delivering strategic SEO campaigns for businesses across Australia, with a focus on sustainable, measurable growth.
My Approach to SEO
1. Strategy First
Every campaign starts with understanding your business goals, target audience, and competitive landscape. I develop data-driven strategies tailored to your specific objectives—not generic templates.
2. Technical Foundation
Before scaling content or links, I ensure your technical SEO is solid. Site speed, crawlability, indexation, schema markup—these fundamentals make or break campaigns. I audit, fix, and optimise technical elements for maximum performance.
3. Content Excellence
Content is where SEO meets user experience. I create comprehensive content strategies that target the right keywords, answer user intent, and drive conversions—not just traffic. Quality over quantity, always.
4. Authority Building
Strategic link building and digital PR establish your brand as an authority in your industry. I secure high-quality backlinks through outreach, content partnerships, and PR campaigns that move the needle.
5. Continuous Optimisation
SEO isn't set-and-forget. I monitor performance, analyse data, and continuously optimise campaigns based on what's working. Regular reporting keeps you informed and ensures we're always moving toward your goals.
Let's Work Together
Whether you need a contractor, in-house support, or an agency partner, I bring hands-on expertise and a results-driven approach to every project.
Get In Touch