MJS Electrical Supplies: Improved visibility across trade and commercial electrical supply searches.
Ecommerce SEO work for an Australian electrical supplier where catalogue scale, low-value pages and commercial category targeting needed a cleaner structure.
163%
Organic traffic
Improved visibility across trade and commercial electrical supply searches.
Electrical supplies ecommerce · Ecommerce SEO · SEO Audits · Link Building
163% organic traffic growth
85% keyword growth
Cannibalisation resolved
The problem
Organic visibility was not aligned with the size of the catalogue. Low-value pages were weakening authority, and key commercial categories lacked strength.
What I worked on
The work focused on cleaning the site structure, removing weak pages, resolving cannibalisation, improving internal links and producing category content for commercial search demand.
The useful work behind the case study.
This is the part I care about most: the pages reviewed, briefs written, metadata updated, and decisions made easier for the people doing the work.
1
Comprehensive keyword research across trade and commercial electrical searches
2
Refined site architecture for stronger category targeting
3
Removal of thin and low-value pages that weakened authority
4
Keyword cannibalisation review and resolution
5
Internal-link and on-page targeting improvements
6
Search-focused category content and targeted link building
From first look to ongoing improvement.
Audit
Find the pages weakening the catalogue
Review indexation, category depth, low-value pages and ranking overlap to find what was diluting authority.
Strategy
Prioritise commercial categories
Map keyword demand against the categories most likely to attract trade and commercial buyers.
Execution
Clean, consolidate and strengthen
Remove thin pages, resolve cannibalisation, improve internal links and optimise category pages around clearer intent.
Scale
Build authority into the right pages
Support stronger category pages with search-focused content and targeted link building.
What changed.
Organic traffic increased by roughly 163%.
Ranking keywords grew by roughly 85%.
The site became more competitive across high-intent searches in the electrical supplies sector.
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