Case studies where SEO work turned into measurable movement.
A mix of ecommerce, service and content-led work across site architecture, content, technical decisions, internal links and authority building.
A few examples of the work.
Some have public performance numbers. Others are here to show the kind of SEO work involved: audits, page updates, content briefs and decisions made easier.
Right2Drive
SEO work for an accident replacement vehicle provider where people often search by problem, insurance context and location rather than by brand.
425% non-branded organic traffic · 306% keyword growth · Domain Authority 33 -> 39
Machter.com.au
Ecommerce SEO work for a national automotive parts retailer where catalogue scale, category architecture, content and authority had to work together.
120% organic traffic growth · 188% keyword growth · Site architecture · content · links
MJS Electrical Supplies
Ecommerce SEO work for an Australian electrical supplier where catalogue scale, low-value pages and commercial category targeting needed a cleaner structure.
163% organic traffic growth · 85% keyword growth · Cannibalisation resolved
mrgadget.com.au
SEO support for a technology content site where reviews, buying guides and editorial topics needed a better publishing system.
110k monthly visits · Authority built · Content systems
Little Shop of Happiness
Ecommerce SEO support for a gift-box and hamper store with searches across occasions, recipients, price points, delivery and seasons.
Occasion-led collections · Delivery-intent pages · Content brief system
Salad Servers Direct
Ecommerce SEO support for a ready-made salads and meals brand serving families, events, entertaining and local delivery searches.
Product taxonomy · Local delivery intent · Content-led demand
What clients have said.
The common thread is not just analysis. It is clear communication, steady priorities and work that can be acted on.
"Laurence is a very driven individual and always delivered against set targets and goals. His communication skills are excellent and he always kept me up-to-date with the progress of the project and would happily work with him again."
"Laurence's digital expertise is assuring. He approaches his work with a combination of knowledge and purpose, driven by achieving solid results for his clients. Highly recommend Laurence to anyone looking to cut through and grow their online presence."
"Laurence has been very helpful and accommodating in shaping our strategy to get desired results."
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