Accident replacement vehicles

Reaching customers beyond brand searches

The Right2Drive work covered search strategy, core pages and content about insurance and accident replacement vehicles. The focus was reaching people looking for help before they knew the brand.

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A driver featured on the Right2Drive homepage — Right2Drive

The results

Non-branded organic traffic

≈425%

Approximate growth · comparison period unspecified

Ranking keywords

≈306%

Approximate growth · comparison period unspecified

Approximate figures; comparison period unspecified.

Our work

Right2Drive had an established brand, but depended heavily on branded searches and paid acquisition. Searches about replacement vehicles and insurance were not consistently bringing in organic leads.

Find demand beyond the brand
Review searches about accident replacement vehicles and the insurance questions people ask before choosing a provider.
Improve the pages that answer
Refine core page titles, headings and structure, recommend schema, and develop content around accident and insurance queries.
Support visibility with authority
Combine link building with digital PR, including coverage on Drive.com.au.

Growth in organic visibility

Non-branded traffic: +425.0%
Ranking keywords: +306.0%

Approximate growth; comparison period unspecified.

Search strategy and content

The work combined improvements to core service pages with content about accident replacement vehicles and insurance questions. Link building and digital PR supported that work, including coverage on Drive.com.au.

The published account reports broader non-brand visibility and more qualified organic leads.

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