Accident replacement vehicles
Reaching customers beyond brand searches
The Right2Drive work covered search strategy, core pages and content about insurance and accident replacement vehicles. The focus was reaching people looking for help before they knew the brand.
The results
- ≈425%Non-branded organic trafficApproximate growth · comparison period unspecified
- ≈306%Ranking keywordsApproximate growth · comparison period unspecified
Approximate figures; comparison period unspecified.
Our work
Right2Drive had an established brand, but depended heavily on branded searches and paid acquisition. Searches about replacement vehicles and insurance were not consistently bringing in organic leads.
Find demand beyond the brand
Review searches about accident replacement vehicles and the insurance questions people ask before choosing a provider.
Improve the pages that answer
Refine core page titles, headings and structure, recommend schema, and develop content around accident and insurance queries.
Support visibility with authority
Combine link building with digital PR, including coverage on Drive.com.au.
Growth in organic visibility
- Non-branded traffic
- +425.0%
- Ranking keywords
- +306.0%
0%
Approximate growth; comparison period unspecified.
Search strategy and content
The work combined improvements to core service pages with content about accident replacement vehicles and insurance questions. Link building and digital PR supported that work, including coverage on Drive.com.au.
The published account reports broader non-brand visibility and more qualified organic leads.
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