Gift hampers · Ecommerce SEO

62% growth in annual organic revenue

Collection content and seasonal gifting strategy for an Australian hamper business.

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The results

YoY growth over the year

+62.3%Organic revenueYoY growth
+44.1%Organic sessionsYoY growth
+57.0%Organic purchasesYoY growth

Our work

Little Shop of Happiness sells gift hampers for different occasions and recipients. That creates a broad search opportunity: customers may know who the gift is for, where it needs to go or the occasion, before they know which hamper to choose.

Find the gifting opportunities
We researched searches by occasion, recipient and delivery location, then mapped them to collection-page opportunities.
Write for the way people shop
We developed collection copy for Melbourne delivery, gifts for Dad, Father’s Day and Beer Hampers, giving each range a clearer focus.
Plan for the next occasion
New-parent gifting content, birthday-message research and seasonal content for Father’s Day and Christmas kept the content plan connected to the gifting calendar.

Performance

YoY seasonal growth

Sessions: +102.5%
Revenue: +156.0%

Mother’s Day collection · Organic Search + Shopping

A closer look at Mother’s Day

Organic traffic to the Mother’s Day Hampers page grew 102.5%, while revenue rose 156% against the equivalent seasonal period a year earlier.

Revenue across five related collections grew 77.6% over that same seasonal comparison. More recently, whole-site organic revenue grew 20.2% year on year across a four-month period.

Explore ecommerce seo

Organic Search and Organic Shopping. Business-wide results reflect several influences and are not attributed solely to our work. Collection results varied; the seasonal example predates the later Melbourne and Dad copy.