Motorcycles and riding gear · Ecommerce SEO

More than doubling organic search traffic

Collection content and technical SEO planning across motorcycles, riding gear and parts.

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Joe Rascal Ducati homepage featuring its motorcycle range and navigation. — Joe Rascal Ducati

The results

Growth between two three-month periods

Search traffic

+126.5%

Organic Search growth

Organic revenue

+26.0%

Search + Shopping growth

Organic purchases

+43.2%

Search + Shopping growth

Our work

Joe Rascal Ducati’s website brings together motorcycles, riding gear, apparel and parts. Those ranges have different search intents, making collection structure and page-specific content relevant to the SEO programme.

Give collections a clear focus
We developed collection briefs and copy around the products in each range, with useful context for customers choosing what to buy.
Review the technical foundations
A technical audit identified priorities and produced a redirect plan for the website team.
Prepare the next content releases
We delivered blog and collection drafts for approval, giving the team content ready for the next stage of work.

Performance

Growth between two three-month periods

Search traffic: +126.5%
Revenue: +26.0%
Purchases: +43.2%

Headline: GA4 Organic Search · supporting sales: Search + Shopping

A sustained higher traffic level

The higher traffic level continued across all three months of the later period.

Organic revenue also grew 26%, with purchases increasing 43.2%.

Explore ecommerce seo

Organic Search traffic; sales include Organic Shopping. This compares 90-day and 92-day periods, not year on year. Seasonality may contribute. Later audit and content work is not credited with causing earlier growth.