SEO services
SEO content services
Useful content starts with the decisions your customers need to make. We help you choose the pages to create, improve the ones you have and connect them into a clear path through your website.
Who this service is for
You may have plenty of articles but thin service pages, product categories that say very little, or several pages answering the same question. We review the content in the context of what your business sells.
Your team’s knowledge matters. We work with you to capture the details customers need, including how the service works, who it suits and what they should consider before enquiring.
What we cover
Content mapping
Map relevant searches to existing or proposed pages. Identify gaps, overlapping topics and opportunities to strengthen service and category content.
Page briefs and improvements
Develop briefs with the page purpose, audience questions, structure and required subject expertise. Improve headings, titles and existing copy within the agreed scope.
Internal links and maintenance
Connect useful supporting content with relevant services or products. Review older pages and agree on updates, consolidation or removal where appropriate.
Case studies
191% growth in organic blog traffic
Destination guides and eSIM advice for travellers researching their next trip.
Read the case study
Reaching customers beyond brand searches
The Right2Drive work covered search strategy, core pages and content about insurance and accident replacement vehicles. The focus was reaching people looking for help before they knew the brand.
Read the case study
Our content process
Review what you have
Assess priority pages and available search data. Discuss the products, services and customer questions your content needs to support.
Brief and refine
Agree on page priorities and prepare the brief or edits. Your team reviews factual detail, brand voice and any specialist claims.
Publish and review
Coordinate publication with the page owner, check the finished content and use search and enquiry data to guide the next round of work.
Scope and pricing.
Content work can be scoped as a set of priority pages or included in an ongoing retainer. Your quote makes clear whether it covers strategy, briefs, editing, writing or publishing support.
Discuss your website and scopeQuestions about content SEO.
Do we need more blog posts?
That depends on the gaps. Improving a service page or product category may be a better starting point than adding another article. We choose the format after assessing the search intent and your existing content.
Can you work with our writer?
Yes. We can provide briefs and feedback while your writer handles the draft. Your team supplies the business knowledge and approves the final copy.
Will you change every page?
We start with an agreed set of priorities. The plan explains which pages need work, why they were selected and how they relate to other parts of the website.
Related services
- 01SEO auditsUnderstand what is holding your website back and which improvements deserve your attention first. We connect the findings to your business goals and your team’s capacity to act.
- 02Ecommerce SEOOngoing SEO for established Australian retailers, with experience across Shopify and WooCommerce. We focus on the products, categories and commercial priorities that matter to your store.
Ask about content SEO.
You’ll hear back from Laurence directly, usually within a business day. Or email hello@laurencedeer.com.au.