SEO services
Ecommerce SEO services
Ongoing SEO for established Australian retailers, with experience across Shopify and WooCommerce. We focus on the products, categories and commercial priorities that matter to your store.
Who ecommerce SEO is for
A growing catalogue can leave valuable categories hard to reach, useful product detail missing and filters generating unnecessary URL versions. We review how shoppers move from a broad need to the right product.
Stock, seasonality and margin also affect the plan. We discuss the ranges you want to grow and the merchandising or development constraints that shape the work.
What ecommerce SEO includes
Categories and navigation
Review category structure, internal links and search demand. Identify opportunities for useful collection pages and clearer paths to important ranges.
Product and category content
Improve the information shoppers use to compare and choose. Brief category copy, product detail and supporting guides where they fill a specific gap.
Catalogue behaviour
Investigate filters, variants, pagination, duplicate URLs and out-of-stock handling. Review relevant product structured data and template issues within the agreed scope.
Case studies
62% growth in annual organic revenue
Collection content and seasonal gifting strategy for an Australian hamper business.
Read the case study
More than doubling organic search traffic
Collection content and technical SEO planning across motorcycles, riding gear and parts.
Read the case study
32% more organic revenue. 61% more purchases.
Product descriptions and schema improvements for motorcycles, parts and riding gear.
Read the case study
Our ecommerce SEO process
Understand the ranges
Discuss priority categories, seasonal demand and commercial goals. Review the catalogue and available search and sales data.
Plan the store improvements
Agree on technical and content priorities, with tasks assigned to the people managing development, merchandising and copy.
Review the commercial picture
Assess changes in search visibility alongside available organic sales data. Account for stock, promotions and other changes when interpreting performance.
Scope and pricing.
An ecommerce audit can establish the starting point. Ongoing support is quoted around catalogue complexity, the pace of changes and implementation needs. Writing, development and platform costs are identified in the scope.
Discuss your website and scopeQuestions about ecommerce SEO.
Can you work with our ecommerce platform?
Our experience includes Shopify, WooCommerce and custom ecommerce websites. We confirm platform access and implementation responsibilities before agreeing on scope, accounting for your store’s templates, apps and development team.
Should every product have unique content?
We assess where additional detail helps a shopper and where template improvements can cover the catalogue. Priority products and categories may need individual attention; other work can be handled at a template level.
How will we measure progress?
We agree on measures using the data available, such as organic visits to priority categories, relevant search visibility and organic sales. We also track completed work and explain limitations in attribution.
Related services
- 01Technical SEOTechnical SEO connects the way your website is built with the pages you want people to find. We investigate problems, brief the fixes and check what changes after implementation.
- 02Content SEOUseful content starts with the decisions your customers need to make. We help you choose the pages to create, improve the ones you have and connect them into a clear path through your website.
Ask about ecommerce SEO.
You’ll hear back from Laurence directly, usually within a business day. Or email hello@laurencedeer.com.au.