Ongoing SEO for established Australian retailers, with experience across Shopify and WooCommerce. We focus on the products, categories and commercial priorities that matter to your store.
A growing catalogue can leave valuable categories hard to reach, useful product detail missing and filters generating unnecessary URL versions. We review how shoppers move from a broad need to the right product.
Stock, seasonality and margin also affect the plan. We discuss the ranges you want to grow and the merchandising or development constraints that shape the work.
Review category structure, internal links and search demand. Identify opportunities for useful collection pages and clearer paths to important ranges.
Improve the information shoppers use to compare and choose. Brief category copy, product detail and supporting guides where they fill a specific gap.
Investigate filters, variants, pagination, duplicate URLs and out-of-stock handling. Review relevant product structured data and template issues within the agreed scope.
Little Shop of Happiness · Ecommerce SEO
Collection content and seasonal gifting strategy for an Australian hamper business.
YoY growth over the year
Joe Rascal Ducati · Ecommerce SEO
Collection content and technical SEO planning across motorcycles, riding gear and parts.
Growth between two three-month periods
Joe Rascal Harley · Ecommerce SEO
Product descriptions and schema improvements for motorcycles, parts and riding gear.
Growth between two three-month periods
Discuss priority categories, seasonal demand and commercial goals. Review the catalogue and available search and sales data.
Agree on technical and content priorities, with tasks assigned to the people managing development, merchandising and copy.
Assess changes in search visibility alongside available organic sales data. Account for stock, promotions and other changes when interpreting performance.
An ecommerce audit can establish the starting point. Ongoing support is quoted around catalogue complexity, the pace of changes and implementation needs. Writing, development and platform costs are identified in the scope.
Discuss your website and scopeOur experience includes Shopify, WooCommerce and custom ecommerce websites. We confirm platform access and implementation responsibilities before agreeing on scope, accounting for your store’s templates, apps and development team.
We assess where additional detail helps a shopper and where template improvements can cover the catalogue. Priority products and categories may need individual attention; other work can be handled at a template level.
We agree on measures using the data available, such as organic visits to priority categories, relevant search visibility and organic sales. We also track completed work and explain limitations in attribution.
Technical SEO connects the way your website is built with the pages you want people to find. We investigate problems, brief the fixes and check what changes after implementation.
ExploreUseful content starts with the decisions your customers need to make. We help you choose the pages to create, improve the ones you have and connect them into a clear path through your website.
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