Organic revenue
+32.5%
Search + Shopping growth
Motorcycles, parts and apparel · Organic Shopping
32% more organic revenue. 61% more purchases.
Product descriptions and schema improvements for motorcycles, parts and riding gear.
The results
Growth between two three-month periods
Organic purchases
+60.6%
Search + Shopping growth
Shopping revenue
+76.9%
Organic Shopping growth
Our work
Joe Rascal Harley sells motorcycles, parts, apparel and riding gear. For its online catalogue, search performance includes both conventional search visits and unpaid product listings. Looking only at search traffic would miss where most of the sales increase occurred.
Improve product descriptions
We updated product descriptions to give customers clearer information about the items they were considering.
Add structured product information
We implemented schema to help search engines understand product-page information.
Plan further store improvements
A technical audit and content drafts set out the next priorities for the store, alongside the product changes already made.
Performance
Revenue growth by channel
- Search revenue
- +9.8%
- Shopping revenue
- +76.9%
0%
GA4 Organic Search + Organic Shopping; paid Shopping excluded
Where the revenue increase came from
Organic Shopping revenue grew 76.9%, accounting for roughly 80% of the total organic revenue increase.
Organic Search revenue also grew 9.8%. Combined organic traffic was broadly steady, up 1.7%.
Explore ecommerce seoGA4 Organic Search and Organic Shopping; paid Shopping excluded. The periods contain 90 and 92 days and are not year on year. Product mix, stock and promotions may contribute. Results are not attributed solely to the product-description and schema changes.
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