Motorcycles, parts and apparel · Organic Shopping

32% more organic revenue. 61% more purchases.

Product descriptions and schema improvements for motorcycles, parts and riding gear.

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The results

Growth between two three-month periods

+32.5%Organic revenueSearch + Shopping growth
+60.6%Organic purchasesSearch + Shopping growth
+76.9%Shopping revenueOrganic Shopping growth

Our work

Joe Rascal Harley sells motorcycles, parts, apparel and riding gear. For its online catalogue, search performance includes both conventional search visits and unpaid product listings. Looking only at search traffic would miss where most of the sales increase occurred.

Improve product descriptions
We updated product descriptions to give customers clearer information about the items they were considering.
Add structured product information
We implemented schema to help search engines understand product-page information.
Plan further store improvements
A technical audit and content drafts set out the next priorities for the store, alongside the product changes already made.

Performance

Revenue growth by channel

Search revenue: +9.8%
Shopping revenue: +76.9%

GA4 Organic Search + Organic Shopping; paid Shopping excluded

Where the revenue increase came from

Organic Shopping revenue grew 76.9%, accounting for roughly 80% of the total organic revenue increase.

Organic Search revenue also grew 9.8%. Combined organic traffic was broadly steady, up 1.7%.

Explore ecommerce seo

GA4 Organic Search and Organic Shopping; paid Shopping excluded. The periods contain 90 and 92 days and are not year on year. Product mix, stock and promotions may contribute. Results are not attributed solely to the product-description and schema changes.