Right2Drive: Grew non-branded visibility for accident replacement vehicle searches and reduced paid reliance.
SEO work for an accident replacement vehicle provider where people often search by problem, insurance context and location rather than by brand.
425%
Non-branded organic traffic
Grew non-branded visibility for accident replacement vehicle searches and reduced paid reliance.
Accident replacement vehicles · SEO Consultation · Local SEO · SEO Audits
425% non-branded organic traffic
306% keyword growth
Domain Authority 33 -> 39
The problem
Right2Drive had brand recognition, but relied heavily on branded traffic and paid acquisition. High-intent searches such as accident replacement vehicles and insurance-related queries were not generating consistent organic leads.
What I worked on
The campaign connected strategy, on-page improvements, schema, targeted content, link building and digital PR so the site could compete for non-brand demand.
The useful work behind the case study.
This is the part I care about most: the pages reviewed, briefs written, metadata updated, and decisions made easier for the people doing the work.
1
Full SEO strategy from planning through execution
2
Core page optimisation across titles, metadata, headings and structure
3
Schema recommendations to strengthen search visibility
4
Targeted content for insurance and accident-related queries
5
Link building to improve authority around the service category
6
Digital PR campaigns that secured coverage on high-authority publications including Drive.com.au
From first look to ongoing improvement.
Audit
Separate brand demand from category demand
Review the visibility gap between people already searching for Right2Drive and people searching for accident replacement vehicle help.
Strategy
Prioritise high-intent non-brand searches
Map the queries that matter most when drivers need a replacement vehicle, insurance support or urgent post-accident guidance.
Execution
Improve pages, content and authority
Update core pages, strengthen structured data, produce targeted content and build links into the pages expected to carry leads.
Scale
Reduce reliance on paid acquisition
Track non-brand organic traffic, keyword growth and qualified lead visibility as the site becomes less dependent on paid channels.
What changed.
Non-branded organic traffic increased by roughly 425%.
Ranking keywords grew by roughly 306%, widening the search footprint beyond brand terms.
Domain Authority improved from 33 to 39 while qualified organic leads increased.
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