Ecommerce SEO That Drives Sales

Ecommerce SEO isn't just regular SEO. It requires specialised knowledge of product optimisation, category structure, technical considerations for large catalogues, and the unique challenges of online retail.

With over 10 years of experience optimising eCommerce sites, I understand what it takes to rank product pages, capture high-intent buyers, and turn organic traffic into sales. Whether you're running a Shopify store, WooCommerce site, or custom platform, I'll help you dominate search results in your niche.

How I Drive Ecommerce Growth

Product Page Optimisation

Optimise titles, descriptions, images, and schema markup to help your products rank and convert.

Category Architecture

Design SEO-friendly category structures that improve crawlability, user experience, and rankings.

Technical SEO

Fix crawl errors, optimise site speed, implement proper canonicalisation, and handle faceted navigation.

Keyword Strategy

Target commercial keywords with buying intent, not just informational traffic that does not convert.

Schema Markup

Implement product schema, review schema, and other structured data to enhance search listings.

Content & Link Building

Build authority through strategic content marketing and link acquisition campaigns.

Product Discovery

Get your products in front of buyers actively searching for what you sell.

Competitive Analysis

Outrank competitors by identifying and exploiting gaps in their SEO strategy.

Mobile Optimisation

Ensure your store performs flawlessly on mobile devices where most shopping happens.

Page Speed

Optimise loading times to reduce bounce rates and improve conversion rates.

User Experience

Create a seamless shopping experience that satisfies both users and search engines.

Conversion Rate

Drive not just traffic, but qualified traffic that is ready to buy.

PLATFORMS I WORK WITH

Shopify: Deep experience with Shopify’s specific SEO considerations and limitations
WooCommerce: Expert in WordPress/WooCommerce optimisation and plugin ecosystem
Magento: Understanding of large-scale enterprise eCommerce challenges
BigCommerce: Familiar with platform-specific features and optimisation opportunities
Custom Platforms: Can work with any platform using headless/API approach

ROI-FOCUSED APPROACH

With eCommerce, SEO success is measured in revenue, not just rankings. I focus on:

Targeting keywords with commercial intent and high conversion potential
Optimising for bottom-of-funnel searches where buyers are ready to purchase
Tracking revenue attribution to prove ROI on SEO investments
Prioritising high-margin products and best-sellers in optimisation efforts
Continuous testing and refinement based on sales data

Drive More Sales Through Organic Search

Ready to optimise your ecommerce store? Email me to discuss your goals:

hello@laurencedeer.com.au